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Our Company Values
Creator of quality designs and thinker of fresh ideas.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia
A Little Of Our Story
We were simply born to paint pixels for a living
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia
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Mingtiandi Asia DC Forum 2020 Spotlight Interview
Warburg Pincus, Princeton Digital Group foretell Asia’s data center future.
On July 23rd, 2020, Chris Street (Executive Vice President, Market Development, PDG) and Stephanus Tumbelaka (Managing Director, Indonesia, PDG) will be speaking during Broadgroup‘s State of the Market: Indonesia webinar. The virtual event aims to highlight the opportunities in the data center, Cloud and Edge sectors in Indonesia.
Rangu Salgame, CEO, PDG shares his thoughts on the PDG journey in a CEO Interview with TMT Finance
In less than three years, internet infrastructure operator Princeton Digital Group (PDG) has built a portfolio of 18 data center assets, with nine in operation and nine in development. Executing on an ambitious growth plan the company is on the path to building a multibillion-dollar, pan-Asian data center business. They currently have operations in key Asian markets, China, Singapore, Indonesia, and India.
Carrying out an impressive growth plan via a ‘three-pronged investment’ approach – telco data center carve outs; data center company acquisitions; and greenfield data center projects – PDG CEO and co-founder, Rangu Salgame, talks to Yedda Wang, Asia Editor, TMT Finance, about what the next phase of growth looks like and why the APAC region is fast becoming the most strategic growth market globally for data centers.
]]>How the Cloud is Driving Digital Transformation
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Around the world, the impact of the cloud is undeniable and growing rapidly. According to Gartner, the worldwide public cloud services market is forecast to grow 17% in 2020 to a total of US$266.4 billion, up from US$227.8 billion last year [1]. As users gain familiarity with a growing array of digital tools and businesses complete their digital transformation initiatives, demand on the cloud can only increase.
Enabled by public cloud From online accounting software Xero [2], communication software such as Microsoft Teams [3], and collaboration tools like Slack [4], the top tools used in enterprises are increasingly powered by infrastructure hosted on public cloud platforms. With their inherent scalability and availability, services powered by the public cloud are very much an integral part of our lives at home and work today.
There is also no question that the public cloud has dramatically transformed how enterprises deploy workloads. Instead of the weeks or months of waiting with traditional IT procurement, new systems can be rolled out within minutes or hours on a cloud platform of choice. With no capital investments required, start-ups can get on their feet or put out a minimum viable product much quicker.
Crucially, such an approach shifts the focus away from mundane tasks around maintaining individual systems and hardware to a service delivery paradigm. With the eye on functionality and user experience, businesses can innovate better using modern methodologies such as continuous integration and continuous delivery (CI/CD) to meet evolving market conditions and the competition.
Gear up for a hybrid cloud future But for the many advantages that the public cloud offers, there are also gaps where it cannot or are less optimal at addressing. Some are well-known, such as the “bill shock” of ballooning cloud costs [5] to niche cases where performance is paramount [6]. Indeed, the Thai government in May approved a multi-billion-baht budget for a private government cloud to replace public cloud deployments [7], stating that state agencies will no longer be allowed to budget for public cloud services from the next fiscal year.
Moreover, there are data residency and locality considerations to bear in mind, as data ecosystems evolve and mature in the face of new regulations and best practices. Because organizations want to continue leveraging the capabilities of the public cloud, they are turning to hybrid cloud deployments. For some enterprises, this may involve the repatriation of some cloud deployments [8] while retaining access to the public cloud, while others might attempt to optimize their IT stack to better work in a hybrid cloud environment.
Fortunately, modern hyperconverged infrastructure (HCI) systems are simpler to deploy and offer greater flexibility over older systems, offering some of the elasticity of public cloud providers alongside the control and security of an on-premises system. On their part, colocation providers are providing high power densities for HCI systems, and new network offerings to support hybrid cloud deployments.
Positioned for growth Successful digital transformation requires the right blend of digital capabilities that can leverage the best of public and private cloud deployments. And despite the substantial changes in technology, the colocation data center with its ability to support robust private cloud systems continues to maintain its relevance in a multi-cloud world.
Paired with the right colocation facilities, enterprises can establish hybrid cloud systems to meet a diverse range of requirements:
Ensure business continuity: Properly designed, a hybrid cloud deployment can support digital transformation without the worry of a localized disaster crashing the entire digital ecosystem. This can be achieved by utilizing existing network connectivity between data centers or architecting the system to failover to the public cloud.
Meet elastic demand: The organization’s workload can be contained in the private cloud while retaining the ability to spontaneously increase workloads and address spikes in demand on the public cloud. If necessary, new core capacity can be quickly deployed on-premises to meet growth, with the public cloud taking up the slack in the interim.
Keep legacy systems running: The cost and complexity of migrating legacy or monolithic systems to the public cloud can be effectively addressed by continuing to run them within colocation data centers. Without the need to re-engineer traditional systems, resources and time are freed up that can be refocused on genuine innovation to enhance the organization’s bottom line.
Support niche requirements: Core enterprise systems that require extremely high performance or are highly latency-sensitive can be effectively hosted in a colocation facility as part of a hybrid cloud. This effectively addresses specialized requirements and ensures that there is no risk of runaway operating cost.
When partnered with the right colocation provider who can offer the right support and facilities, enterprises can embark their digital transformation initiatives with confidence, and be able to focus on their core competencies for success.
Drive transformation with Princeton Digital Group Princeton Digital Group (PDG) is a high-growth investor, developer and operator of internet infrastructure with presence in key digital economies across Asia. Backed by Warburg Pincus, a leading global private equity firm, and a leadership team with unmatched experience in the global telecom and internet infrastructure sectors, PDG delivers scalable and agile solutions for hyperscalers and enterprises, paving the way for future growth. With our deep insights, PDG delivers the critical infrastructure you need as you expand your hybrid IT deployment.
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]]>Growing Internet Economy Fueling DC Investment in SEA
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Region’s technology savvy population drives the digital economy, resulting in sustained internet infrastructure market growth
The strategically located South-east Asian (SEA) region is home to a technology savvy population of 650 million people [1]. SEA with its geographical advantage is a vital cog in global merchandise trade and manufacturing.
Annual trade valued at US$5.3 trillion, passes through the sea lanes of SEA and an estimated 15 million bpd (barrels per day) of oil is transported via the strategic Malacca Straits [2]. As the global economy becomes more digitalized, the region’s importance has increased further as it transitions from being a merchandise trade center to becoming one of Asia’s major digital hubs.
The local market is also evolving. Powered by changes in consumer behavior, the SEA’s Internet economy has been growing at an unprecedented pace hitting US$100 billion in 2019, tripling in size over the past four years. By 2025, the Internet economy is expected to grow to US$300 billion [3].
SEA’s booming digital economy and strategic location has attracted leading global technology companies like Google, Amazon, Microsoft and Alibaba Cloud all of whom have either set up state-of-the-art Internet infrastructure in the region [4] or have announced plans to do so in the near future. As a result, SEA will have the fastest growth of colocation data centers with the market expanding at a 13 per cent compounded annual growth rate (CAGR) between 2019 and 2024, according to research by Cushman & Wakefield [5].
A large part of the surge in data center growth will be driven by the adoption of IoT (Internet of Things) solutions as companies adopt Industry 4.0 technologies [6]. IoT devices, especially in industrial settings, dramatically increase the number of connected devices which generate large amounts of data. This data is stored and analyzed in data centers to generate actionable intelligence. Manufacturing, oil and gas, and healthcare sectors are some of the major adopters of IoT in the region. As data centers consume a significant amount of energy, many companies operating in the region are opting for new innovative designs and builds of eco-friendly data centers that are more sustainable and energy efficient [7].
Singapore
As SEA’s hub, Singapore is the largest data center market in the region. Recognized as one of world’s pre-eminent entrepôts, Singapore has always been at the forefront of international trade and commerce. With data being the currency of the new digital economy, it is little wonder the Republic has evolved to become one of the most mature data center locations globally. It is seen as one of Asia’s leading market in terms of data center business operations, ahead of Hong Kong, South Korea and Japan [8].
Multimedia content providers and cloud companies are driving strong demand for data center storage and networking in Singapore. There are a growing number of younger consumers who access high levels of data daily to watch movies, upload photos and videos, play games and make cashless payments. This is attracting interest in colocation activities with various international players looking to set up data center operators in the region to support this growing demand.
Source: Structure Research, 2019
Singapore also accounts for the largest supply of Asia Pacific data centers in a single location [9], nearly all major hosting and cloud providers globally have built a presence in Singapore. The growth of the Singapore Data Center market is forecasted to exceed 25% over the five-year period, 2019 – 2024.
Indonesia
The fast-growing Indonesian internet infrastructure market is the next major driver for SEA’s data center market. With more than 170 million internet users in the country, the Indonesian government has prioritized the digital economy as an important sector for economic growth [10].
With a growing middle class, which some estimates believe accounts for more than 50 per cent of the total population, Indonesia has developed into an e-commerce hotbed in SEA. Market estimates reckon that the country’s e-commerce market was worth US$21 billion in gross market value (GMV) terms in 2019. McKinsey expects Indonesia’s e-commerce industry will increase almost four-fold, to be worth US$40 billion by 2022 [11]. As a result, the industry is seeing a lot of investment with established as well as new players shoring up their internet infrastructure in the country.
The Indonesian data center market is expected to grow at a CAGR of around 11 per cent during the period 2019-2025 [12]. According to another report [13], Indonesia added more than 20 million new social media users during 2018–2019 and out of these, more than 10 million are active mobile social media users. Around 95 per cent of mobile users watch online videos, and over 60 per cent of the population now performs banking services via smartphones, thereby increasing the demand for data center facilities in the country. Indonesia’s digital economy which was at over US$30 billion in 2019 and this is expected to grow to US$150 billion by 2025.
Amazon Web Services (AWS) has announced that it will invest US$951 million in the country over the next 10 years [14]. Earlier this year, Google confirmed that it is looking to open its first data center in Jakarta over the next twelve months [15]. Microsoft has also expressed interest in investing in a large data center in Indonesia [16].
Cloud computing giants such as Alibaba Cloud and Google Cloud Platform (GCP) have already or are in the process of establishing their cloud platforms in existing data centers in Indonesia and they seek to fast track their growth [17].
Malaysia, the Philippines & Thailand
The data center market in Malaysia has recently seen strong growth and this is likely to continue over the next few years, according to a report by Research and Markets [18]. The report notes that there has been significant new data center builds and additions to existing capacity as new providers have entered the important SEA market.
Among the other major countries in SEA, the Philippines has the most room for growth of its Internet infrastructure [19], including data centers. The Internet economy makes up 2.1 per cent of the country’s GDP currently, and is expected to hit 5.3 per cent by 2025. The Philippines is experiencing a growth surge in the online media sector, which has recorded a 42 per cent annualized growth rate since 2015. With 69 million users, the Philippines has the second highest number of internet users [20] in SEA, after Indonesia.
Thailand’s data center market has also entered a rapid growth phase due to digital transformation initiatives implemented by the government and increasing data center adoption by small, medium, and large enterprises. The government of Thailand is focusing on enhancing telecommunications and network infrastructure of the country to support hyperscale data centers and is looking for partnership with international data center vendors in this regard [21].
With its headquarters located in Singapore, Princeton Digital Group (PDG) is well positioned to take advantage of internet infrastructure growth in SEA. In 2019, PDG acquired 100% ownership of an existing data center – DCSG (previously known as IO Data Center) and also a 70% ownership of XL Axiata’s data center portfolio in Indonesia. Through a joint venture with XL Axiata, PDG’s portfolio of five data centers across Indonesia will support its strategic expansion in the local market. PDG has further committed US$100 million of growth capital to service the needs of hyperscalers, corporation and telecoms companies in Indonesia.
With a strong presence in Singapore and Indonesia, PDG is strategically positioned to expand in the near future to other growth markets across Southeast Asia.
Structure Research gives an overview and analysis on Princeton Digital Group's growth journey as a pan-APAC platform
The PDG leadership team had the chance to speak with Structure Research to share an update on the state of our business. Gain insight into the PDG vision, strategies, and opportunities in APAC with the latest Structure Research Analyst Notes.
Princeton Digital Group targets untapped potential for hybrid cloud data centers amid rapid cloud computing growth in Indonesia
The data center landscape in Indonesia is growing exponentially, as industry players like Princeton Digital Group look to tap into a market full of large domestic enterprise customers, SMEs and a broad swath of global multinational corporations.
To keep up with demand, Princeton Digital Group, a leading investor, developer and operator of Internet infrastructure, is developing two new hyperscale greenfield builds that are slated to be ready by 2022. One will be adjacent to their Cibitung facility in Jakarta and the other new build will be interconnected to their existing site in Surabaya.
Stephanus Tumbelaka, Princeton Digital Group’s Managing Director of Indonesia, said: “This market is quite dynamic and it has a significant amount of upside growth potential.”
Due to rising digitization and Internet traffic, Indonesia’s data center market is expected to grow at an annual rate of 11%, with more than US$1 billion in investments.
Mr Tumbelaka said: “As you look across the entire country, Indonesia has many metro markets outside of Jakarta that have limited data center facilities and overall capacity.”
Along with the new facilities, Princeton Digital Group plans to upgrade their five existing facilities.
PDG has the most carrier neutral facilities in Indonesia, covering both Java and Sumatra islands and servicing customers across four different markets: Jakarta, Surabaya, Bandung and Pekanbaru.
Mr Tumbelaka added: “Indonesia is the world’s 14th largest country by land mass, therefore operators who only operate in a single metro or perhaps a single facility have a limited view of customers throughout Indonesia.”
Cloud computing boom creates untapped potential for hybrid solutions Indonesia is projected to witness the fastest growth for cloud computing among the ASEAN countries, with tech giants like Alibaba Cloud, AWS, Google Cloud and Microsoft Azure entering the scene.
Mr Tumbelaka said: “The growth of the cloud computing market should help facilitate the growth of the data center infrastructure sector. This has been seen in other markets throughout Asia Pacific that PDG operates in.”
The Government’s proposed data protection law and recent data localization regulations may also positively impact both the local data center and cloud services market, as companies will be required to store their data locally in Indonesia.
This uptake in cloud computing reveals untapped potential for hybrid cloud solutions that require third party data center facilities like Princeton Digital Group’s to provide enterprise customers with global leading operational support and flexible commercial structures.
“We don’t feel that PDG competes with cloud service providers, rather they are our customers,” said Mr Tumbelaka.
Princeton Digital Group noticed more enterprise and public sector customers are active in all metros they operate in, indicating that customers are considering migrating infrastructure into third party colocation facilities.
Princeton Digital Group takes a proactive stance to overcome the challenges of rapid growth A rapidly developing market like Indonesia’s requires Government support to help investment climates.
Data center operators should deploy to multiple metro markets to capture a significant amount of the domestic business.
Mr Tumbelaka said: “As the largest carrier neutral data center operator in Indonesia with facilities across four different metro markets, we have a unique perspective.”
PDG takes a proactive stance in the industry by reaching out across many different government agencies and industry groups to ensure their perspective is heard and that they are engaged in various discussions.
He added: “In addition to the hyperscaler cloud providers, we feel that we are well positioned to also be able to assist local enterprise customers and MNCs with their data center infrastructure requirements.”
Operators should look to enable the entire ecosystem of the data center community to achieve long term success since Indonesia’s market is less established compared to other countries.
PDG removed a lot of uncertainty away from entering new markets by having a strong local partner, XL Axiata, which gave them a strong foundation to grow their business.
The challenge of having sustainable sources of electricity to cope with the scale of the market may also impact Indonesia’s market.
To overcome this, Princeton Digital Group focuses on building data centers towards global standards of energy efficient building codes such as BREEAM and LEED.
“Princeton Digital Group operates data centers across Asia Pacific and we align our operations and construction processes to meet or exceed local regulations and building codes,” said Mr Tumbelaka.
PDG has conducted operations optimization programs focusing on energy efficiency within the core mechanical and electrical systems in their five existing facilities since taking over operations in December.
Their new developments in Jakarta and Surabaya will look to meet or exceed local regulations and building codes by working with technology and construction partners to ensure compliance with PDG’s practices during the entire life cycle of the project.
Princeton Digital Group aims to continue their strategy to deliver high-quality data centers to both the Indonesian enterprise market and the global hyperscale community with their new and existing facilities.
]]>Delivering Digital Services to Southeast Asia
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The pace of digital transformation is accelerating, spurred by the unrelenting evolution of the digital landscape. Digital services that were unimaginable just a decade ago are very much part of our lives today: from cloud-based media, ride-hailing, to a plethora of mobile-centric social networks and platforms. Indeed, even cloud gaming is starting to catch on, with demanding video games operated on remote hardware and delivered over the Internet.
Against this backdrop, businesses must move quickly to harness the ample opportunities if they want to succeed.
Surging digital growth in Southeast Asia In Southeast Asia, Internet users have increased dramatically, while average broadband speeds have edged upwards. For instance, the number of Internet Users in Indonesia has risen to 175.4 million at the start of this year, an increase of 17% in the short span of a year [1]. Broadband speeds in countries such as Singapore and Thailand are also identified as being the fastest globally [2].
It is no wonder that the region has been called out for its tremendous potential for growth. According to the Google and Temasek “e-Conomy SEA 2019 report”, the Southeast Asia Internet economy grew to US$100 billion last year and is projected to triple to US$300 billion by 2025 [3]. The report also found that the Internet economies in Malaysia, Thailand, Singapore, and the Philippines are growing by between 20 per cent and 30 per cent annually, while countries such as Indonesia and Vietnam are leading with growth rates in excess of 40 per cent a year.
Cloud service providers are cognizant of the opportunities and have reacted accordingly. Practically every major public cloud player has established facilities in Singapore, and most have deployed multiple data centers to deliver heightened reliability to meet enterprise requirements. To deliver digital services to every corner of Asia, they are also moving into new countries that are growing rapidly, with both Google Cloud and Amazon Web Services (AWS) having announced cloud regions in Indonesia – Alibaba Cloud already has two data centers since last year [4].
The growing importance of data residency While data can be stored anywhere and accessed through the Internet, the physics of fiber optics and traversing a global patchwork of subsea cables mean that network latency mounts quickly the further the requester is from the data. On the other hand, placing systems closer to users translate to a much shorter pathway, culminating in a quicker response time. In an age of customer experience, keeping lags and load times to a minimum is vital for responsive digital services.
A second, but equally important reason for an in-country data center revolves around data residency. Though regulations such as Europe’s General Data Protection Regulation (GDPR) had all the limelight, a growing awareness of privacy and data sovereignty means that other nations are enacting new regulations around how data is stored.
Already making itself felt are regulations such as Indonesia’s Government Regulation 82 of 2012 (PP 82/2012), which prohibits “public” data from being kept outside the country without prior approval. Though it is generic in nature, it offers a glimpse of the future as nations amend existing laws and craft new legislation around data residency to protect their citizens and rights.
FSI sector moving data back To meet tightening requirements, Indonesian banks have migrated their data to comply, and have either established new local data centers or beefed up existing facilities to cope. At least one “very large” Indonesian bank has moved its data center back into the country; a foreign-owned bank also upgraded its local data center capacity shortly after the regulation was announced [5].
This impacts financial start-ups or organizations in the Fintech space, too. Indonesian digital payment provider Go-Pay, for instance, maintains data centers in Indonesia to serve its quarter of a million online and offline merchants in the country [6]. Unsurprisingly, the result is a surge of growth with the colocation data center market projected to market research by Arizton of around US$300 million for the period between 2019 and 2025 [7].
Newer regulation rules are also piling on the pressure. For instance, outsourced or cloud providers serving commercial banks must be ready for independent audits by the country’s Financial Services Authority [8]. This allows the government agency to directly audit service providers and puts the onus on banks to replace service providers that offer below par services.
A considered approach to digital services There is no question that Southeast Asia is primed for growth, driven by high rates of Internet and smartphone penetration as well as surging consumption of digital services such as e-commerce, online gaming, and financial services such as digital payments. The ample opportunities explain why the region is highly popular with start-ups, with investors drawn by valuations that they believe have yet to peak [9].
But how can organizations deliver digital services to every corner of the region? Singaporean e-commerce firm Shopee offers a glimpse of one possible approach with its “hyper-localized” strategy. Instead of relying on a singular app for accessing its platform, it offers various smartphone apps tailored to users of countries such as Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.
And while Shopee has not publicly disclosed the locations of its data centers, we know that Gojek relies on infrastructure automation tool that lets it manage multiple data centers with ease [10]. This strategy makes sense for organizations looking to grow in Southeast Asia, as the best response time can only be delivered by a nearby facility. Moreover, it also makes it trivial to comply with regulations around data residency, while potentially meeting future requirements as regulations evolve and tighten over time.
Succeed in Asia with Princeton Digital Group As a Warburg Pincus-backed investor, developer and operator of internet infrastructure, Princeton Digital Group (PDG) is uniquely placed in delivering the right digital infrastructure to the right location. Our portfolio of data centers currently powers the expansion of hyperscalers and enterprises in the world’s fastest-growing digital economies such as Singapore, Indonesia, India, and China, with many more to come.
Delivering digital services to every corner of Asia is hardly difficult with the Internet. Success, however, requires a considered approach that takes factors such as the location of data centers, users, and data regulations into the equation. With our deep insights and extensive presence in the various markets in Asia, PDG can give you the added advantage to succeed.
Source: Structure Research, 2019